Creative Ideas versus Nonconformity

Pondering creativity from the opposing viewpoint of an incredulous person is mind-boggling. Much like second-guessing, which results in mind reading that leads to assumptions rather than facts, the truth is, creativity is everywhere but most people believe that it exists among the intellect and a selected few triumphs or reaps the reward of innovation ─ such as scientists, mathematicians, and so forth. Let’s face it, anyone can increase creativity by getting involved in matters of interests, but not everyone agrees with innovative concepts or awareness regarding creative thoughts.

In the Muller article, based on the book entitled “Why No One Wants Creativity,” chapter by Barry Staw explains, “people often reject creative ideas when espousing creativity as a desired goal” (2). The interpretation derived from two studies show how creativity happens to fall short of realization due to recognition failure or block creative ideas because of uncertainty. The reality is that most people reject creativity due to unfamiliar grounds.

After reading this article, I recall last semester during a discussion in the Mass Communication course ─ selected advertising track to create a web-based media project. A fellow classmate wrote (not verbatim) that it is a huge undertaking to write and create a service such as e-Works Resume Service, and that special emphasis is required to make it work. Now, what is hidden in this statement? Clearly, creative bias creeps up producing a negative connotation. Applying Jennifer Muller’s experimental study that indicates uncertainty which explains why most creative ideas never materialize. Society has a history of repeating itself, and uncertainty not creativity becomes the subject of scrutiny that audience experience when dealing with creative ideas, such as the above-mentioned case scenario. A noteworthy mention, the assignment called for designing a web-based advertising scheme for e-Works Resume Service ─ chose an email advertising campaign. In addition, the elements required for a successful ad campaign includes the basic Associated Press writing techniques for print and online advertising purposes. Although the comments from classmates varied, some participants strayed by commenting about the innovative start-up instead of the web-based email ad campaign.

While e-Works Resume Service is not a novel idea, the concept provides unequivocal services to anyone seeking employment opportunities to a generation of Americans striving to return to the job market at affordable prices. One possible solution to overturning creativity bias and uncertainty is to continuously promote the product which ensures practicality and desirability.


Taking Innovation to the Next Level

k10046693Throughout the years, the yearning desire to help people find information became a routine that still exists today. The resources available at my fingertips provide support by meeting requestor’s needs for materials and services, from how to obtain documents from the government to resume writing that led to information gathering sources with a purpose. It includes a broad spectrum of knowledge acquired by working at a library resource center for a significant amount of years. In moving forward in this endeavor, I now have a compilation of resumes (created free of charge) to produce promotional samples that ensure marketability by demonstrating the portfolio to prospective clientele.

During my second semester at SUNY Empire State College, I took an online course on Proposal Writing that dealt with the complexity of business writing; consequently, taking what I have learned and the necessary know-how gained from this course, I wrote a business proposal. e-Works Resume Services (looking to trademark name which currently remains available) is a new concept rendering unequivocal services to anyone seeking employment opportunities at affordable prices. The purpose of writing this proposal extends a helping hand to career changers, the unemployed, and job seekers trying to enhance their skills by developing a strategic plan to make each person marketable; regardless of financial status to a generation of Americans striving to return to the job market. The long-term goal is partnering with small businesses that are enthusiastic and committed in this endeavor which will take this start-up to the next level.

Incorporating ideas from an article, Innovation 101, by Carolyn Geer details pertinent information that involves making an idea come alive instituting the pedagogy formula for success called “design thinking”:

Experience – provide hands-on techniques to problem-solving through research and observation.

Ideation – In this instance, visualizing and brainstorming solutions with client for maximum results.

Prototyping – Creating a model and finalizing prototype to acquire the learning experience, even though it may take several attempts to accomplish the end product.

While the article aims at the model plan for students at the Stanford University’s engineering school, Mr. Kelley’s “design thinking helps people regain their creative confidence” (Geer, pg.1). Suffice it to say, there are a multitude of resume services but this one will have a unique twist that offers a solution to the problem and differs from all the rest.

Creativity: Enriching The Imagination

As a child, your creative juices are heightened and flow by demonstrating no inhibitions, and acting out every whim at any given time.  The innocence and the ability to express every thought or emotion depict how sincere children are generally.  Most of the time, these outbursts develop into ideas that result in creativity that emerges unexpectedly.  Existing arguments about whether creativity is lost by the time that child reaches adulthood remains to be explored.  Many studies suggest that creativity diminishes around middle school years and beyond.  Personally, I believe creativity stays tucked away within your inner self until realization strikes (at some point) that makes it possible to rekindle ideas at a business level or through personal goals.   Please keep in mind that exploring avenues by forward thinking produces original concepts and enhances existing ideas.  

Specifically, life often throws a curve ball which alters one’s existence and purpose – ultimately losing sight of what really matters and hindering thoughts and ideas for progression or personal growth.  In 1991, a film entitled Hook aired in theatres everywhere.  It is a story about Peter Pan and how as an adult he lost his ability to be creative losing his imagination, and meeting the responsibilities as an adult – his profession dealt with high-end clientele as a merger and acquisitions lawyer.  He had to recapture his youth in Never Land to rescue his kidnapped children from Captain Hook – Steven Spielberg had an agenda when he directed this movie, does creativity and imagination ring a bell? 

Recently, I read an article asking a very crucial question, can creativity be taught?  It is not about how we can teach creativity but rather focusing on the developmental journey coupled with information gathering research that is vital within the creative process.  Moreover, after reading “Old-Fashioned Play Builds Serious Skills,” it takes us to the fundamentals of child’s play, which involves the imagination as the rudimentary element for creativity. Since the beginning of time, society places emphasis on creativity, now you be the judge:


What Does Transliteracy Mean in Web-based Media Today?

Transliteracy begins with literacy as it is the base framework to have the ability to read and write, and to move forward as a transliterate learner. So exactly what is transliteracy? In my opinion, transliteracy can best be described as any person having the breadth of knowledge to create a building block and establish connectivity through online collaboration with web applications, social media platforms, and tools within web-based media today. Connectivism provides a common goal that will nevertheless stimulate interesting conversations through various mediums.

Popular culture engages in a multitude of social media platforms for online communication and social presence. This mode of communication is trending as the internet is no longer a two-way communication process since its inception in the early 90s. The use of Web 2.0 has gone rampant within the realm of blogosphere, which plays a pivotal role that delivers real-time news from bloggers to mass media covering latest news of interest. With respect to Massive Open Online Course a/k/a MOOC, the learner reaps the benefits of a networking environment by sharing thoughts and ideas enabling the learner to connect the dots towards creativity and innovation among other personal expectations.

Hence, the pedagogy approach represents how the learner processes the information available, and interacts based on individualized learning interest whereby gaining personal growth in a guided independent study setting. As a transliterate learner, I have been exposed to a plethora of social media tools such as: Animoto, Diigo, Facebook, LinkedIn, YouTube, and more. I will leave you with my first social media experience – a Miracle of Life: a mother’s perspective: